Docs›CRM and leads

CRM and leads

Capture enquiries, qualify leads, and move them through your pipeline.

Add a lead

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Create leads manually, from the website form, or by CSV import.

  • Click New Lead in CRM → Leads and fill in name, email, phone, and country.
  • Leads can also arrive from your public website contact form.
  • For bulk entry, use Import Leads to upload a CSV file.

The lead pipeline

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Drag leads through stages on the Kanban board.

  • Switch between Table and Kanban views at the top of CRM → Leads.
  • Drag a lead card to a new column to change its stage.
  • Filter by counsellor, source, country, or date to focus your view.

Duplicate detection

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Automatic matching by email and phone across your workspace.

  • When you add or import a lead, the system checks for matches in existing leads and students.
  • Matches are shown before you save so you can merge or skip.
  • Cross-branch duplicate visibility respects data boundaries — no contact details are disclosed across branches.

Lead import with review

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Upload a CSV, map columns, preview, then confirm.

  • Go to CRM → Leads → Import and upload your CSV (up to 500 rows).
  • Map your CSV columns to lead fields (name, email, phone, country).
  • Preview shows which rows are ready, which are duplicates, and which are invalid.
  • Optionally assign a source and counsellor to all imported leads.
  • Confirm to create leads atomically — nothing is written until you confirm.

Tip: Each import creates a batch receipt you can review later under Import History.

Assign counsellors

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Route leads to the right team member by branch or country.

  • Set a default assignee per lead source or branch.
  • Reassign individual leads from the lead detail page.
  • Branch managers see only leads in their branch.

Convert to student

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One click carries the lead into a full student profile.

  • Click Convert to Student on a qualified lead.
  • All contact details, country, and notes carry into the student profile.
  • The lead is marked as converted and links to the new student record.

Saved views

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Save and reuse filter combinations for your pipeline.

  • Set your preferred stage, view mode, and filters.
  • Click Save View and give it a name.
  • Switch between saved views from the dropdown.

Workflow cases on leads

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Attach service workflows to leads before conversion.

  • Bind a published service workflow to a lead from the lead detail page.
  • Fill in workflow form fields and save progress at any step.
  • View the full case history with timestamps and who made each change.